MKTG2010 Marketing Management

Course MKTG2010 Marketing Management | Course Outline







Professor Durairaj Maheswaran
New York University

Veteran lecturer and researcher in marketing management, international marketing, and consumer behaviour

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Teacher Professor Durairaj Maheswaran
Paganelli-Bull Professor of Marketing and International Business
Stern School of Business,
New York University
Visiting Professor, The Chinese University of Hong Kong
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Course Description This course is devoted to the study of the management of marketing functions, the analysis of external forces affecting marketing decision making, the implementation and control of marketing activities, and an examination of the global impact of marketing. Course objectives include the development of students’ understanding of the fundamental concepts underlying the selection and assessment of markets and the development and delivery of products, an investigation of the role and contribution of marketing to the conduct of successful business operation and to society, and to develop student abilities in identifying marketing opportunities and viable marketing strategies.