SEEM3450 Engineering Innovation and Entrepreneurship

Course SEEM3450 Engineering Innovation and Entrepreneurship

 

 

 

 

 

 

Prof. Abdullah Konak
The Pennsylvania State University

Expert in industrial and system engineering, specializing in information science and information system management.

Teacher Professor Abdullah Konak
Professor of Information Sciences and Technology,
The Pennsylvania State University Berks
Visiting Professor, The Chinese University of Hong Kong
Course Description Factors that drive continuous creative product innovation. Study of processes of creating, assessing and pursuing product opportunities. Evaluation of new product ideas and risk assessment of commercialization. Product development strategies in industrial marketing. Understanding the behaviour of buyer. Formulation and implementation of innovative marketing strategy and business plan.
Prerequisite(s)
Remark(s) Not for CUHK students who have taken ESTR3502.