SEEM3450 Engineering Innovation and Entrepreneurship

Course SEEM3450 Engineering Innovation and Entrepreneurship
Class Time Every Tuesday, Wednesday and Thursday 09:30 – 12:15 (GMT+8)
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Teacher Professor Abdullah KONAK
Professor Sadan KULTUREL-KONAK
Course Description Factors that drive continuous creative product innovation. Study of processes of creating, assessing and pursuing product opportunities. Evaluation of new product ideas and risk assessment of commercialization. Product development strategies in industrial marketing. Understanding the behaviour of buyer. Formulation and implementation of innovative marketing strategy and business plan.
Course Outline/Syllabus Download
Remark(s) Not for CUHK students who have taken ESTR3502.


Professor Abdullah KONAK is a Distinguished Professor of Information Sciences and Technology at the Pennsylvania State University, Berks. He received his PhD from the University of Pittsburgh, MS from Bradley University and BS from Yildiz Technical University, all in Industrial Engineering. Professor KONAK’s primary research interest is in the modelling, analysis, and optimization of complex systems using computational intelligence combined with techniques from probability, statistics, and Operations Research. He held visiting positions at Lehigh University and Cornell University, and have taught the Engineering Innovation and Entrepreneurship course at the CUHK ISS for over a decade.
Professor Sadan KULTUREL-KONAK is a Professor of Management Information Systems and the director of the Flemming Creativity, Entrepreneurship and Economic Development (CEED) Center at Pennsylvania State University, Berks. She received her PhD in Industrial and Systems Engineering from Auburn University. Dr. Kulturel-Konak has been teaching a variety of courses in areas such as Project Management, New Venture Creation and Statistics, and engages her students in research and mission projects in the US and overseas. Her scholarly research interests are mainly in modelling and optimization of complex systems and robustness under uncertainty with applications to facility logistics and student professional skill development.