BSAM0003 Toolkits for Entrepreneur









Course Code BSAM0003  
Course Title Toolkits for Entrepreneur


Class Date 13, 15, 16, 17, 18 and 19 August 2022
Class Time 9:00am – 11:30am
Teaching Mode Online with live lessons  


Teacher Dr. Dominic Chan

Associate Professor of Practice in Entrepreneurship
Associate Director
EMBA Programme and Associate Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics
The Chinese University of Hong Kong



Medium of Instruction English
Course Description This course aims to prepare students with skill essential for becoming an entrepreneur.

Students to gain a hands-on experience and develop a can-do attitude. Since pursuing an entrepreneurial endeavour has to overcome obstacles and deal with challenges in novel and uncertain situations, we must transform and give new emphasis skills commonly used in other problem-solving situations. By the end of the course, students should become more effective in using some of the skills and feel more confident in implementing their entrepreneurial plan or innovation project.


Accordingly, the objective of this course are as follows:

  1. To pick up knowledge and also skills essential for entrepreneurial success;
  2. To demonstrate the ability to plan and work out specifics of an entrepreneurial endeavour;
  3. To propose and defend entrepreneurial or innovative projects with confidence and acumen.
Course Content
Topic Theme Description
1. Introduction Entrepreneurship Background Introduction of the course

What is Entrepreneurship?

2. Writing a business plan Write B-plan How to write a business plan to impress investors
3. Creativity and Innovation Develop Idea Preparing for your future. Becoming creative.

Where to look for start-up opportunities.

4. Value proposition design, business model Develop Idea What are you really offering to stakeholders? Is it compelling? Is it disruptive? What is a business model? How to make it work?
5. Opportunity evaluation/ Customer discovery Validate Market How to validate your market and estimate the size and chances of success? Customer journey discovery
6. Business plan presentation Business Pitching Presentation
Learning Outcomes Through generating an innovative business idea and crafting the business plan. Students working in teams will experience the real process of an entrepreneur starting a company from an idea.

Activities include lectures, team discussion, business plan writing.


Form groups of 4-6 members and work on a startup venture.

  • page project summary
  • What is the market pain point to be addressed?
  • Who are the target customers?
  • What is your [preliminary] solution?
  • What is your [preliminary] business/revenue model?
  • Business plan presentation (suggested structure)
  • Market pain point
  • Target customers
  • Solution to the pain point
  • Business/revenue model
  • Go to market strategy
  • Competition
  • Financial
  • Milestones
  • And more…
Recommended Reading(s) / Reference(s)
  1. Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. Chichester: John Wiley & Sons, Incorporated.
  2. Road, S. (2011) Effectual entrepreneurship. London; New York: Routledge.
  3. Thiel, P., Masters, B. (2014). From zero to one: Notes on startups, or how to build the future. New York: Crown Business.
  4. Kawasaki, G. (2004). The art of the start: The time-tested, battle-hardened guide for anyone starting anything. New York: Portfolio.
Course Assessment Group project in the form of a business plan in a presentation format. (100%)

Please refer to the “Learning Outcomes and Activities” section.

Last updated on 2 August 2022