BSAM0001 Applied Game Theory for Business
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Course Code |
BSAM0001 |
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Course Title |
Applied Game Theory for Business (商業應用對策論) |
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Class Date |
14, 15, 16, 17, 20 and 21 July 2026 (22 July 2026 is reserved for class make-up in case there is any cancellation of classes due to bad weather or other unexpected factors.)
(23 July 2026 is reserved for class assessment, if any.) |
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Class Time |
9:00 a.m. – 11:30 a.m. |
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Teacher |
Senior Lecturer, Assistant Dean (Undergraduate Studies)
Senior Lecturer Department of Decisions, Operations and Technology |
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More about Dr. Fred KU and CUHK Business School: 1. #BeYourSpark | Dr. Fred Ku, Associate Dean (Undergraduate Studies) |
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Medium of Instruction |
English |
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Course Description |
This course aims to develop a game theoretic framework for understanding strategies in business. When making managerial decisions, managers must take into account the reaction of rival firms, governments and their subordinates. This module aims to introduce how game theory can help in business decision making, including pricing, product design, advertising, research and development and human resources arrangement. Game-based and analytical approach are used, and application of game theoretic framework is emphasized. |
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Course Content |
The course will cover:
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Learning Outcomes |
After completing this course, students should be able to
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Recommended Reading(s) / Reference(s) |
1. Game of Strategy, Dixit, Skeath, and Reiley, 5e, 2020, W. W. Norton and Company Inc. 2. The Art of Strategy: A Game Theorist’s Guide to Success in Business and Life, Dixit and Nalebuff, 1e, 2010, W. W. Norton and Company Inc. |
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Course Assessment |
1. Test (70%) 2. Project Presentation (30%) |
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The above course information is subject to change and approval. |
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Last updated on 20 February 2026 |
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